About Us

OPTIMITY ZAMBIA LIMITED is a wholly Zambian owned company operating across the country’s ten provinces. Optimity specialises in the supply of grocery and general merchandise. The company is targeting consumers at all income levels, from public entities, and corporates to NGOs, development institutions and individuals. We do not position our products based on pricing, but on being the right answer to your needs. We do this by digging a little deeper to better understand your needs, and so recommend the best solution for you. This means that we need to be thorough, ask lots of questions, and be curious by nature. We also have a division focused on sourcing and selling quality fit-for-purpose PPE and consumables to end-users and resellers.

We continuously endeavour to expand our service delivery and quality product offering.

Our Suppliers

The suppliers we work with have all been specifically and carefully chosen. They place a high value on quality, integrity, and innovation. We only work with reputable brands and businesses that conform to and exceed minimum standards on groceries and general merchandise. In fact, our suppliers are often leaders in the creation of newer, better products that exceed existing standards, and form the basis for future standards. We have chosen our suppliers because they understand the need for quality and environmentally conscious products. Many of them own their entire manufacturing process. This means they have full control over the quality of the products they make, the products we have confidence in distributing to you.

Our Customers

If you want the assurance that you are getting the best product for the purpose, at a quality that can be trusted, then you want to deal with Optimity. We strive to understand your needs, and to help you ensure that you are meeting the correct standards with the merchandise we supply you.

At Optimity, our customers are not tied to one specific brand but rather have the option of choosing from a wide variety of brands, selecting which best suits their daily needs and cost requirements. We place the power of choice in your hands. Our aim is to deliver world-class products and services to our customers at the most competitive prices available in the market.